For instance, Google’s algorithm can index the wrong version of a page and it will get into the SERP. Or the whole website may be poorly indexed and considered spammy due to the huge number of duplicates. Essentially, orphan pages are lost pages, no longer connected to the internal linking structure of the website.

Best SEO Audit Tools: Features, Pricing, and More

This refers to identifying opportunities to improve the accuracy, recency, and quality of the content on the pages you’re looking to increase traffic or improve rank. We’ll talk more about updating and refreshing content later in this post. This type of audit may also include identifying opportunities to optimize for the featured snippet, people also ask section, and passage ranking.

Header Tags (H

We’ve partnered with several companies, however, that have hundreds of pages on their site. Size — it’s the most influential factor on the cost of your SEO audit. That’s why a site with 100 pages will pay more for an audit than a website with 50 pages.

Perform a complete content audit of the blog and remove or update your content. After removing these SQL-injected links, we reindexed the website. Within 15 to 20 days, the website gradually began regaining its original traction. Yes, I successfully recovered from an SEO penalty—a challenging yet insightful journey that underscored the critical role of high-quality, user-focused content. Here’s an overview of the strategies I implemented and actionable tips for anyone facing similar challenges. We created a disavow file and submitted it to Google, effectively asking them to disregard those links.

On-page SEO involves reviewing elements on individual pages to ensure they’re easy for search engines to understand and provide a good user experience. During an audit, the focus isn’t on making fixes but on assessing page-specific issues that need attention. The findings from this step are compiled into a roadmap or task tracker for later action.

Recipe Blog Post For Quality Rater Principles

I use Surfer and/or GrowthBar every day for AI content creation and page auditing. They are also working on a feature that would allow for easy side-by-side comparisons of previous crawls, to chart your progress and make cohesive action plans. Surfer also has a new tool called Grow Flow that uses your Google Search Console data to identify biggest gaps in your content strategy. The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. This free SEO tool is extremely user-friendly and only requires your website’s URL to start.

With a stronger site, as well as SEO strategy, you can start ranking for highly competitive keywords in your industry. If your website’s slow, it’ll struggle to rank on page one of search results. It’ll also have a difficult time keeping users on your site, as more than 80 percent of users expect a website to load in three seconds or less — otherwise, they leave. Appear on the first page of search results for that keyword, and you’ll start to drive valuable traffic to your website. One, you’re targeting high-value keywords relevant to your business and your audience, and two, you’re maximizing your online visibility by appearing on the first page of results.

• In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters.
• (Well, almost there.) Most SEO audits take place on desktop, but doing a few quick mobile checks can make the difference between ranking or not.
• Without a good copy, you shouldn’t even try optimizing your website.
• Performing an SEO audit gives you lots of data to understand where your website is positioned within your industry.
• Our organic traffic was very volatile as a result of some of those experiments.

I actually think that disavowing toxic links has little effect and tend to ignore them now. It was probably the new links that had the most positive effect. The recovery process began with a comprehensive audit of all website content. Using tools like Google Search Console and SEO analytics platforms, I SEO Anomaly identified pages with declining rankings and pinpointed the causes. The focus was on relevance, accuracy, and adherence to current SEO best practices. I’ve dealt with an SEO penalty before, and reassessing keyword targeting was one of the key strategies that helped me recover my rankings.

In that regard, it is important to improve your website speed. First thing that you have to determine is whether your website is working properly. Before anything else, you need to create a viable strategy that will help you establish your goals. Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of.

During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. To be truly effective, radio marketing should be supported by a strong SEO foundation. If someone hears about your business and then searches for related keywords online, they should be able to find you easily. If your SEO isn’t up to par, the impact of radio ads is greatly diminished.