Best Agency SEO Software to Boost Website Performance in 2025

Marketers and researchers primarily use it to track how topics of interest evolve in search trends. Using my experience with marketing software, I tested and compared several of the top free SEO tools available. From there, I compiled my results into in-depth reviews to help you find the best software for your unique needs. I’m confident that you’ll discover your next free SEO tools in the list below. Use Search Intent in Explore by Keyword and Keyword Suggestions to understand what type of content searchers want and when in their search journey they are querying your target keywords.

seo tools

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Starting with affordable options helps you understand which SEO activities work best for your specific business before investing in more expensive tools. Although you can do SEO for free, if you’re looking for paid help, an SEO agency can cost anywhere from $2,500-10,000 per month. Many SEO tools also have top-tier price points for their full plans. So if you’re looking to start saving up for your SEO investment, we recommend putting aside several thousand per month. With CanIRank, you BHS Links get more than just the keyword analysis for a single query.

Small marketing agencies and in-house teams managing multiple websites. Small businesses and content creators who need regular SEO-optimized articles. While SEO tools are known to be pricy, there actually are several free tools or free options for paid tools. We’ve put together this list full of our top 30 free SEO tools for you to try. Easily audit your own landing pages and blog posts with the Detailed SEO Chrome extension. Activate it, then anytime you’re on one of your website pages, you can easily see if your meta title and meta description fit properly, as well as if your URL is indexable, and more.

  • At its core, SEO (Search Engine Optimization) was designed to extend web accessibility by following HTML4 guidelines and help identify the purpose and content of a document.
  • Just for Quick Sprout fans, SEMrush is offering a 7-day free trial, which they don’t normally do.
  • You have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth.

Beyond just churning out content, Writesonic offers some solid SEO features like content gap analysis and automated internal linking. I also like that it helps with repurposing content across different channels and offers one-click publishing to WordPress and social platforms. And if you need search engine optimization, their SEO Mode lets you analyze your content against SERP competitors and optimize accordingly with their Surfer SEO add-on. GrowthBar is a top Surfer SEO alternative, especially useful for beginners and small teams with limited budgets who want to create SEO-optimized content. Though it may not have all the advanced features of higher-priced competitors, it hits the sweet spot between affordability, usability, and functionality.

seo tools

Keyword Insights

seo tools

One thing to keep in mind is that Screaming Frog is highly functional but very utilitarian in its design. Its spreadsheet-style interface may feel intimidating for beginners, and large crawls can be demanding on your computer’s memory and CPU. Also, it identifies issues but doesn’t provide built-in suggestions for how to fix them – you need to know how to interpret the results or pair it with other SEO tools. Landingi, on the other hand, approaches programmatic SEO from a landing page angle. With its Programmatic Landing Pages feature, you can efficiently generate and manage hundreds of SEO-friendly landing pages based on dynamic templates and data inputs.

seo tools

If you’re not sure how to begin, our team of experienced professionals at SEO.com are here to help you take the next step in your SEO journey. We’re big fans of STAT because it gives the most granular insights on a day-by-day basis. Being able to go to clients with daily feedback and super-targeted optimizations backed by metrics… that’s invaluable for us.

Scalenut’s SEO Hub helps you create the first draft of your blog post in just five minutes—leaving you more time to edit and optimize for SEO. After that, you can upgrade to the subscription plans starting from $99 and ranging up to $999. I especially love their keyword explorer tool, which allows you to see keyword difficulty and related keywords that “also rank” for target phrases.

MarketMuse pricing:

seo tools

SpyFu allows users to find the most profitable keywords used by their competitors. It also shows competitors’ ad campaigns and their organic searches. The Basic plan, designed for beginners, is available free of cost.

You can use them to improve your brand reputation and generate more conversions online. As its name suggests, Localo is specifically designed for local SEO. With the free plan, you can constantly monitor how your Google business profile and its competitors rank on Google. You may use this information to determine how to improve your profile and in turn improve your local SEO efforts. AnswerThePublic is an SEO platform with a focus on keyword research and content ideas. It uses searches from Google and Bing to visualize search questions and offer ideas on what type of long-tail keywords to target.

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