Children’s Book Promotion Ideas
Children’s Book Promotion Ideas
-Consult with author re: social media & website and overall strategies and concepts-Build website mock-up(s) for review-Setup social media accounts, optimize and begin building a following and engaging with potential customers-90-second book trailer creation & YouTube advertising to reach approx https://weststarrottweilers.com/. 10k viewers
TikTok can help you build an audience, which may lead to book sales. But it’s just one of many ways to promote your book. If you enjoy it, then keep going! But if you give TikTok a solid try and decide it’s not for you, that’s OK!
#WritingTips – This hashtag is great for authors who want to share tips and advice on writing. By using this hashtag, you can connect with other writers and readers who are interested in improving their writing skills.
Melissa Sercia, a spicy romance author, saw her career skyrocket thanks to TikTok. By posting four times a day, using trending sounds, and studying the algorithm to understand what was working in her genre, Melissa saw her video views and likes soar. Although it required a lot of time and effort, the results were worth it. As her book sales and Kindle Unlimited reads started to increase, she knew TikTok had played a significant role in her success. She has since become one of the most popular BookTok authors, with her books being featured in countless videos.
Best Book Promotion Ideas
Who doesn’t love a funny t-shirt or mug? Merchandise sales bring in extra money for you while also giving you free advertising around the world! By designing some key pieces of merchandise, you can generate buzz from funny phrases or characters you have created. Serious lines work too, as long as they are emotion-evoking lines. Everything from political activism to funny children’s books can sell well online and bring interest to your book. There are many platforms like Etsy and Zazzle that let you sell your merchandise without much work at all. Create buzz around your story through mugs, t-shirts, sweatshirts, hats, keychains and more!
To help you out, I’ve put together a comprehensive list of 101 book promotion ideas that will take your marketing game to the next level. From traditional methods to cutting-edge digital tactics, there’s something for everyone here. Let’s dive in!
Something even better than a free sample of your book is…a free book or free merch! Generate new readership and excitement about your work by holding a giveaway. This can be anything from a gift card to a whole book, story or bonus material that you want to giveaway. For prizes that include things like gift cards or signed copies of your book, you can advertise on your social media and in your newsletters. Include hashtags and research what is trending on Twitter to find out when is best for you to jump on the wave.
Whether you’re onboarding coaching clients, reviewing service-based businesses, or just want to streamline your client process, a high-quality intake form is a game-changer. In this workshop replay, I walk you through how to turn a simple Google Form into a polished, sellable product using the Pagewheel platform—from uploading to sales page, delivery, and beyond. Step…
Want to really catch readers’ eyes? Make a movie trailer! Help viewers imagine your characters and story with some fun voiceover and eye-catching images. There are many online tools you can use to make a trailer on your own, or you can hire a professional to do a video for you. One tool you can use to make your own is Doodly. With their pre-made doodle video clips, you can quickly make a simple video that shows people and scenes doing various things that go along with your story. Another tool is VideoStudio.
Book Promotion Ideas
Pinterest is one of my very favorite social networks. It is funny because it wasn’t always that way! In fact, the first time I found out about Pinterest, I was very much against “another social media network”, but as with many things, I have completely turned around on my opinion! Pinterest is a significant source…
When in doubt, remember that people love free stuff! You can always incentivize subscribers with lead magnets. Offer up a chapter of your book if you haven’t already, or even the whole thing if you have multiple books to sell. Many authors have great success turning the first book of their series into a lead magnet so people will buy the rest.
If you’re working with a publicist to get mainstream media coverage or specifically looking for opportunities in that realm, draft a press release about your book to make it easy for journalists to cover. This should include everything newsworthy about your release and answers to any important questions they might ask.
Got some subscribers gathered around your virtual campfire? Make sure you’re keeping them warm — that is, providing regular and useful content via your mailing list. “Regular” is relative, but you probably don’t want to send emails more frequently than once a week, or less frequently than every couple of months.
Pinterest is one of my very favorite social networks. It is funny because it wasn’t always that way! In fact, the first time I found out about Pinterest, I was very much against “another social media network”, but as with many things, I have completely turned around on my opinion! Pinterest is a significant source…
When in doubt, remember that people love free stuff! You can always incentivize subscribers with lead magnets. Offer up a chapter of your book if you haven’t already, or even the whole thing if you have multiple books to sell. Many authors have great success turning the first book of their series into a lead magnet so people will buy the rest.
TikTok Book Promotion Ideas
Jennifer Vance is a publicist at Books Forward, an author publicity and book marketing firm committed to promoting voices from a diverse variety of communities. From book reviews and author events, to social media and digital marketing, we help authors find success and connect with readers.
That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.
Indeed, the “BookTok effect” is real. Titles like “The Seven Husbands of Evelyn Hugo” and “They Both Die at the End” saw sales skyrocket years after publication thanks to BookTok buzz. Publishers are scrambling to get ahead of trends, some even creating dedicated “BookTok teams” to capitalize on the platform’s marketing potential.
By “create a scene” on TikTok, I’m not suggesting you do something crazy, although sometimes that can work very well to build followers! What I really mean is: What is your book about? Where does it take place? Think about the ways you can show viewers the scenes from your book.
Ask a book reviewer who’s on TikTok to read your book, post a review, and share it on TikTok. Here are some hashtags you can search on TikTok to find some of these folks: #BookTok, #BookReview, #TikTokBookClub.
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