Because search engines trust your website more if your site has any authoritative relevant backlinks. If you run a Fortune 1000 company, you can’t afford to leave off-page SEO out of your marketing strategy. Off-page factors are critical for building trust and authority to your domain, and those signals can help your content rank higher in organic search results. Every time an article is published on your blog, your website gains new content, and search BHS Links engines give websites with regular updates to their blog posts higher ranks. JetRank provides a range of off-page SEO services, including link building, influencer outreach, local SEO, reputation management, and social media marketing.

SEO is free, but it requires time and effort to implement effectively. Paid tools and services, such as keyword research tools, analytics platforms, and professional consulting, can also assist with SEO. Technical SEO ensures search engines can efficiently crawl, index, and rank your site. This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. When a journalist uses your quote in an article, it often leads to a high-quality backlink from an authoritative site.

Generate Brand Signals

Acquiring off-page SEO links isn’t the only way to boost your E-E-A-T—unliked brand mentions and citations can also be quite helpful. Sometimes they will have a section dedicated to your guest post’s guidelines. The goal here is simple—get as many authoritative and relevant websites to link to your content. There are several ways to do this, which you’ll learn about further in this guide. Unlike on-page SEO (which focuses on content, keywords, metadata, and similar elements), off-page SEO improves a website’s rank by connecting it to other reputable sources of information. Gain access to the 3-step strategy we use to earn over 86 high-quality backlinks each month.

Keyword optimization

If a spammy website links to your site, Google might think you’re involved in a link scheme — a black-hat SEO tactic that manipulates rankings. When this happens, you’ll get a manual action notification on Google Search Console for unnatural inbound links. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site. It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience.

Download Your Free Guide

• Answer questions on Q&A sites like Quora, providing valuable insights and linking back to your website as a resource.
• Reputable websites linking to your content signal authority to search engines, which often improves rankings and boosts organic traffic.
• Some SEO tools, like Ahrefs, let you set up alerts for unlinked mentions.
• Then there’s off-page SEO techniques that help you positively influence those ranking factors.

Off-page SEO serves as the reputation management system for your website, establishing its position and influence within your industry’s online ecosystem. Guest posting refers to submitting your content to other websites to receive a backlink. Engaging with reputable and relevant websites improves your traffic, search engine rankings, and the website’s authority. It isn’t just about what happens on your website; it’s about your brand’s digital footprint across the internet. It includes several techniques and strategies to improve your website’s trustworthiness, authority, and relevance in the eyes of search engines.

Off-page SEO includes actions outside your website that affect search rankings & online visibility. These activities help increase organic traffic and improve rankings. Just like building a house, you want to set the foundation first before building the rest of the house. Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time.

When it comes to digital PR, it’s all about building great content and elevating it to reach top-notch storytellers or journalists, usually on the basis of well-established relationships with them. And in the same manner, one can earn backlinks in the process as well. And this makes 100% sense from the perspective of a search engine like Google to know which websites to trust. Off-page SEO is conceivably the strongest factor in achieving great organic search rankings.