For example, you may need to collaborate with your editorial team to create a blog post that was ideated by data-driven research, and your web development team to create the page. Or, after you conduct your SEO audit, you may realize that you need the assistance of your developers to remedy several technical issues. Dedicate some time to brainstorming all the various ways you can attract inbound links. Maybe you’ll start by sharing links with local businesses in exchange for links to their own sites, or you’ll write a few blog posts and share them on different social media platforms. You can also approach other blogs for guest blogging opportunities through which you can link back to your website or find different agencies that provide link building services. Set goals, such as increasing organic traffic by 3%, improving search rankings by February for target keywords, or boosting conversions by 10%.

The study was shared extensively in the SEO community, and generated 1.4K backlinks from over 200 referring domains. Use the Backlink Gap tool to find domains linking to competing sites but not yours. When you have a plan, create high-quality content for both the pillar and cluster pages. Select the pillar and cluster pages you’d like to include in your strategy. Once you’re happy with your selection, export the list by clicking the “Export” button. Filter the suggestions by search volume, keyword difficulty, or intent.

Focus On Keyword Frequency

• This is likely because our page does not have a section about guest blogging best practices.
• A well-crafted local SEO strategy is a crucial component of any digital marketing plan for brick-and-mortar businesses.
• For example, this page is optimized around the keyword “SEO strategy”.
• A one-second delay in mobile load time can reduce conversion rates by up to 20%.
• This strategy consists of a set of methods that optimize your website’s content, technical characteristics, and backlink profile.
• One of the oldest components of the Google algorithm is PageRank.

Use a combination of primary and secondary keywords to attract a broader range of organic traffic. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.

Reduce duplicate content

It’s about finding the opportunities that will make the most impact on your specific goals. The BHS Links AI-powered tool will then generate topic clusters—groups of thematically related pages that each consist of a pillar (main) page and subpages that cover specific topics in greater detail. Along with keyword clusters—groups of keywords that share the same intent and can be targeted on the same pillar page or subpage. Your content plan determines what you’ll publish, when you’ll publish it, and where you’ll publish it. And you should build your content plan based on your keyword research, competitive analysis, and audit results.

If you need expert guidance, HawkSEM can create an SEO plan and, if needed, we’ll execute it for you. At HawkSEM, we not only have a team of seasoned SEO experts who can understand data and what to do with it. By determining the frequency (every Monday) and the timing (at 9 am) you establish a predictable publishing schedule your audience can rely on.